Articles Tagged ‘Via Rail’

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Check it out: Via Rail gives new life to an old train

For its 40th anniversary, the rail service melted down a car to make tickets for trips across Canada.

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Via Rail skips the traffic talk

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

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Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

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MAOY Gold: Touché’s data-driven transformation

The agency introduces a new team and positioning statement as part of its focus on data.

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Check it out: Via Rail gets relatable

A series of pre-roll videos add some cuteness to the company’s efforts to get people to take the train.

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Winter gives Via another chance to change driver behavior

“Why don’t you take the train?” enters a second phase as roads turn treacherous.

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Why not take Via Rail?

A new fall campaign from the brand shows why taking a train to your destination is better than driving.

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Via wants to tell a story

How the national train service plans to get more Canadians on board with its brand.

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Shining a light on Montreal

The city is focusing on its festivals and nightlife to attract a younger crowd from Toronto in its first campaign by Lg2.

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Via Rail celebrates the journey

The rail co has launched an integrated campaign focused on nature’s beauty to promote its long-haul service.

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Cossette wins Via Rail

The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.