Articles Tagged ‘Vice Media’

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Inside Vice’s plans for Virtue in Canada

How the media co’s in-house ad agency aims to be a millennial specialist, and why it won’t try to steal AOR business.

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How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

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Up to the Minute: Senior hires at Citizen Relations

Plus: Account wins in the PR world and more news you may have missed.

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Grolsch’s creative connections

Don’t let this European beer’s 400 years fool you. It’s stayed fresh, thanks to collaborations with contemporary artists and forward-thinking partners, like Vice.

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Creating for the next generation

Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.