Articles Tagged ‘Vice’

lulumen

Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”

fidopride

Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.

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Inside Vice’s plans for Virtue in Canada

How the media co’s in-house ad agency aims to be a millennial specialist, and why it won’t try to steal AOR business.

Michael Letsche

Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

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Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

smirnoffzedsdead

How Smirnoff puts music in the spotlight

The Sound Collective program features Toronto artists and brings them to communities across the country.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

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Up to the Minute: M&H opens Toronto outpost

Plus: H+K wins Cineplex, more staff additions at Evans Hunt and other news you might have missed.

Martin Sorrell

Cannes 2015: Food for thought (Part I)

What WPP’s Sir Martin Sorrell and Vice’s Shane Smith are making time for in Cannes.

F&O

Frank & Oak’s community domination plan

The Montreal clothier blurs the branded content lines between digital and real life.

Metric3

Molson’s altered concerts

To create an exclusive experience and better connect with music lovers, the brand is hosting concerts across the country in secret locations.

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Vice Media marries its online content

The mediaco combines its online magazine with its video site to create Vice.com.