Articles Tagged ‘View from the C-Suite’

1_1 Square_Jackie Poriadjian-Asch

View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

AlyssaHuggins-featured

View from the C-Suite: Pizza Pizza goes beyond the promotional

One year into her role as VP marketing, Alyssa Huggins discusses leading product and marketing innovation for the brand.

David Goldstein

View from the C-Suite: Destination Canada goes all in on data

CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.

Endy-Founders

View from the C-Suite: Endy stays the course under Sleep Country

Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.

RobWallace

View from the C-Suite: Home Hardware sticks to its strengths

Rob Wallace explains how leadership changes will help the retailer stay the course as it continues to build its brand.

Taylor-Samantha

View from the C-Suite: Indigo brings its cultural focus to the U.S.

Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.

Sean-MacLeod

View from the C-Suite: Andrew Peller’s new consumer-centric strategy

EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.

Christine-Kellogg

View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

James Bailey

View from the C-Suite: Phivida takes cues from Red Bull

James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.

MaryTurner-main2

View from the C-Suite: What’s driving Designer Brands’ transformation

President Mary Turner discusses the formerly named DSW company’s ambitious expansion plans that include nail salons in stores.

Braden-Herschel

View from the C-Suite: Herschel outgrows its ‘hipster’ roots

Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.

Ian Adler2

View from the C-Suite: PepsiCo embraces wellness trends

One year into his role as CMO of PepsiCo Foods Canada, Ian Adler talks about driving growth in the snack business.