Articles Tagged ‘Virtual reality’

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VR eye tracking a growing market testing tool

Cost and speed drive retail researchers to embrace a new technology combo.

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Shopify creates a VR design studio

The e-commerce company creates an interactive experience with the HTC VIve to show the tech’s possibilities.

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Bringing business class to life

Vancouver’s Thinkingbox helps United Airlines bring a plane (which is not yet in the air) to its customers.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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The (virtual) reality of retail

To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker’s Robyn Burton.

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2016 trends: Social good and good junk

JWT’s innovation group spells out the trends set to make waves in retail, food and CSR.

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UNICEF shows you the reality

A new VR film series brings donors into the lives of the children they’re helping.

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Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.

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Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.

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The yellow tech road

Pound & Grain’s Sandy Fleischer on the need for valuable content as virtual reality becomes just that – a reality.

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It takes two to VR

Date a cyborg and ski against a pro in real-life, sort of.

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Lowe’s to unveil a holographic showroom

Straight out of sci-fi, the retailer will unveil a new immersive room where shoppers can test out bathroom designs, as part of a new Innovation Lab that turns marketing over to science fiction writers.