Articles Tagged ‘Virtue’

Medical Marijuana/ Cannabis And Accessories

ABcann selects Virtue as AOR

Vice’s creative agency will lead development of the cannabis producer’s sub-brands for medical and recreational markets.


Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”


Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.


Inside Vice’s plans for Virtue in Canada

How the media co’s in-house ad agency aims to be a millennial specialist, and why it won’t try to steal AOR business.


Lululemon shifts its perspective for first global campaign

The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.