Articles Tagged ‘Virtue’

beigemanftd

Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

Medical Marijuana/ Cannabis And Accessories

ABcann selects Virtue as AOR

Vice’s creative agency will lead development of the cannabis producer’s sub-brands for medical and recreational markets.

lulumen

Lululemon aims for a progressive take on masculinity

The activewear brand hopes to attract more men with a campaign that challenges stereotypes and what it means to “be a man.”

fidopride

Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.

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Inside Vice’s plans for Virtue in Canada

How the media co’s in-house ad agency aims to be a millennial specialist, and why it won’t try to steal AOR business.

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Lululemon shifts its perspective for first global campaign

The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.