Articles Tagged ‘Volvo’

volvo

Tech in Action: Volvo’s AI car conducts job interviews

The automaker turns a vehicle into an HR manager to meet with and test would-be technicians.

visor

Next Big Things: Creativity gets automated

Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.

Nail Communications1

To skip, or not to skip

Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.

vandamme

What was the most effective creative at Cannes?

Though Canada wasn’t in contention, a familiar campaign takes home the Grand Prix in Creative Effectiveness.

Like a Girl2

Canada wins two Golds in Promo & Activation

Leo Burnett’s “#LikeAGirl” takes a Gold and Bronze at Cannes, while Grey wins Gold for “Groceries Not Guns.”

Copied from Media in Canada - volvo ad

Volvo gets creative with pre-roll

The Swedish car company and Grey Canada use 40 different ads for its latest YouTube push.

shutterstock

Advertising made simple

Leo Burnett’s Thomas Kenny has some lessons on simplicity from music types.

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Why agencies should embrace their ‘feminine’ side

Marketel’s Jessie Sternthal says go ahead, let your emotion out.

ALSIceBucketChallenge-Volvo

Brands grab hold of ice buckets

From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?

Messi1

YouTube’s post-Cannes people’s choice ‘awards’

Which of these top-viewed ads of the past year also nabbed a Lion? Not nearly as many as you might think.

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Grey to debut first creative for Volvo

The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.