Articles Tagged ‘VR’

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What is on the minds of Canada’s marketers?

We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.

Shopify

Shopify creates a VR design studio

The e-commerce company creates an interactive experience with the HTC VIve to show the tech’s possibilities.

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RBC’s deeper dive into film

The brand’s marketing evolves with new doc spots featuring Team RBC golfers sharing the sport’s challenges.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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The (virtual) reality of retail

To compete with the future of online shopping, bricks-and-mortar needs to step up its immersive experiences, says Hunter Straker’s Robyn Burton.

Copied from Stimulant - VR animal headset

Live like an animal

This VR headset lets users view – and feel – the forest through a new perspective.

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.

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Next Big Things: New tech will lead to new storytelling

How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.

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Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.

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The yellow tech road

Pound & Grain’s Sandy Fleischer on the need for valuable content as virtual reality becomes just that – a reality.