Articles Tagged ‘Walmart’
AToMiC Awards: Product development, joining the maker movement
What will they come up with next? Check out these innovative products that won over the jury.
Derek Joynt moves to The Mars Agency
The former Influence Marketing partner and marketing director for Walmart joins the Toronto office.
One Direction jazzes up snack packs
A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.
Looking ahead in retail
From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
Canadian e-comm offerings disappointing: study
A study from Google and L2 finds shops north of the border may miss out on a $38-billion industry if they don’t improve their online offerings.
Walmart campaign highlights big brands
The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.
Google named most influential brand in Canada: Ipsos Reid
The third annual survey, released at FFWD Ad Week, introduces President’s Choice and MasterCard as new entrants to top 10.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Verdict: Huggies and Walmart partner to win new moms
The Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.
Pampers pairs with Walmart for an integrated campaign
The P&G brand has developed an exclusive program with the retailer, targeting moms digitally for a diaper delivery by a stork-mobile.
Back-to-school spending jumps
Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.
Moms’ moods inspire Walmart
From the emotional to the ultra-organized, the retailer showcases multiple mom personas in its new back-to-school campaign.
Emma Fox leaving Walmart
The CMO will head back across the pond to the U.K., where she will work with car and bike retailer Halfords as its commercial director.
Walmart brings Smiley out of retirement
The retailer’s mascot quietly returns to support a month-long price roll-back promotion by JWT.
Shopper Innovation Awards: Out-of-the-box retail
RBC takes the Gold for its new retail format, Walmart wins Silver for its Outdoor Living Centre and Sobeys takes Bronze for its Moodie Foodie app.
