Articles Tagged ‘Warc’

Audi

What creative trends are driving ROI?

Warc’s analysis of this year’s IPA Award winners found TV-led and emotional strategies among the most effective.

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Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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Strategists have more influence in the industry

A survey by WARC finds that while strategy is more valued, many senior leaders feel like their expertise isn’t properly utilized.

Cannes

Cannes Lions sees drop in award entries

The festival recorded a decrease as a result of category restructuring and Publicis Groupe’s decision not to participate.

Alexa

Fast Facts: Data, experience top WARC worry list

The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.

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Canada moves up on Warc 100

Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.

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Canada cracks top 10 on Warc 100

Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.

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Up to the Minute: National adds to its Atlantic team

Plus, Warc launches new awards and more news you may have missed.

JCVD

What’s behind Creative Effectiveness wins?

Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.

SocialSmoking

Canada takes eight spots on Warc 100 list

The Ontario government’s “Quit the Denial” campaign was among the Canadian creative to stand out for its effectiveness.

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How to win a Creative Effectiveness Lion

Who’d have thunk: Warc reveals shortlisted campaigns were twice as likely to use OOH and newspapers than all other entries.

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Marketers around the globe feeling positive: report

Optimism is highest in the Americas, according to the latest data from Warc.

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Marketing budgets back on the rise

Employment in marketing rises rapidly in the Americas, says Warc’s Global Marketing Index.