Articles Tagged ‘Wavemaker’

GoDaddy

GoDaddy pivots its approach to reaching entrepreneurs

After several high-profile campaigns with the Raptors, the company turns to explaining how it can help businesses evolve.

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Taco Bell builds a “slide-thru” window

The QSR is promoting the return of an “audacious” product by letting customers order as they slide down a hill.

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KFC delivers a tasty proposition

From delivery to reaching smaller groups, how a new value meal-focused ad reflects the QSR’s plans for the year ahead.

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BMO puts the success of women in the headlines

The bank took out a section of the National Post as part of an ongoing effort to improve the visibility of female leaders.

GoDaddy

GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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GoDaddy helps Norm Powell drop a new single

The Toronto Raptor creates a site for his fledgling music career and helps the brand tell a more authentic story.