Articles Tagged ‘We All Play For Canada’

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Canadian Tire puts us on a pedestal

The retailer’s new Olympics campaign focuses on the country’s values and elevates the everyday Canadian.

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TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

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Investing in trust

Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.

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Canadian Tire documents a community

The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.