Articles Tagged ‘Weber Shandwick’

Mighty Duel

Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.


McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

Canadian Tire Olympics

Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.


How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.


McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.


Billy Bee searches for sweetness

The brand reinforces its 100% Canadianness by celebrating our kindest towns.


Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.


Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.


Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.


Up to the Minute: Rain43 names new creative leaders

Plus: Clio Awards announce judges and more news you may have missed.


Up to the Minute: Taxi wins Fido

Plus: TD names new marketing director in Quebec and more news you might have missed.


Weight Watchers steps off the scale

The brand touts its “biggest change in 50 years” with a new program and campaign.


Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

Hayes Steinberg

Weber Shandwick bolsters creative ranks

Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.


Up to the Minute: Match’s new president

Plus: a new tech-focused PR agency, a business boom for Stephen Thomas and more news you might have missed.