Articles Tagged ‘Weber Shandwick’

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Air Canada brings Canadian values to global travellers

The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.

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Weber Shandwick named PR AOR for Best Buy Canada

The PR agency will lead a paid and earned strategy aimed at highlighting the retailer’s customer service and in-store experience.

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Ronald McDonald House brings back its appreciation campaign

The McDonald’s-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.

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Weber Shandwick expands integrated offering

The firm continues to evolve beyond its PR roots with hires across data and analytics, creative and integrated media.

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Up to the Minute: New strategy leads at William Thomas

Plus, Weber Shandwick makes three senior hires and Ogilvy adds to creative team.

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Up to the Minute: The Mark continues to grow

Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.

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Weber Shandwick names new office lead in Montreal

Line Atallah will lead operations at the office, with an added focus on implementing technology across Canada.

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Air Canada taps the emotion of flying home for the holidays

The airline helps customers, both at home and abroad, come home more often as part of its latest “Fly The Flag” execution.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

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Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

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Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.