Articles Tagged ‘Weber Shandwick’

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

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Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.

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McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

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Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

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Billy Bee searches for sweetness

The brand reinforces its 100% Canadianness by celebrating our kindest towns.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

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Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.

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Up to the Minute: Rain43 names new creative leaders

Plus: Clio Awards announce judges and more news you may have missed.

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Up to the Minute: Taxi wins Fido

Plus: TD names new marketing director in Quebec and more news you might have missed.

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Weight Watchers steps off the scale

The brand touts its “biggest change in 50 years” with a new program and campaign.

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Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.