Articles Tagged ‘Weber Shandwick’

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

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Billy Bee searches for sweetness

The brand reinforces its 100% Canadianness by celebrating our kindest towns.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

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Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.

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Up to the Minute: Rain43 names new creative leaders

Plus: Clio Awards announce judges and more news you may have missed.

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Up to the Minute: Taxi wins Fido

Plus: TD names new marketing director in Quebec and more news you might have missed.

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Weight Watchers steps off the scale

The brand touts its “biggest change in 50 years” with a new program and campaign.

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Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

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Weber Shandwick bolsters creative ranks

Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.

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Up to the Minute: Match’s new president

Plus: a new tech-focused PR agency, a business boom for Stephen Thomas and more news you might have missed.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

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Weber Shandwick wins McCormick digital business

The PR agency will now lead digital and social media for the CPG company in Canada.

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McDonald’s goes local

For its new national campaign, the brand is showcasing the faces behind the arches.