Articles Tagged ‘Weber Shandwick’

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Billy Bee searches for sweetness

The brand reinforces its 100% Canadianness by celebrating our kindest towns.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

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Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.

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Up to the Minute: Rain43 names new creative leaders

Plus: Clio Awards announce judges and more news you may have missed.

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Up to the Minute: Taxi wins Fido

Plus: TD names new marketing director in Quebec and more news you might have missed.

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Weight Watchers steps off the scale

The brand touts its “biggest change in 50 years” with a new program and campaign.

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Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

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Weber Shandwick bolsters creative ranks

Hayes Steinberg heads to the PR shop as EVP/ECD, following six years as ACD at Bensimon Byrne.

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Up to the Minute: Match’s new president

Plus: a new tech-focused PR agency, a business boom for Stephen Thomas and more news you might have missed.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

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Weber Shandwick wins McCormick digital business

The PR agency will now lead digital and social media for the CPG company in Canada.

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McDonald’s goes local

For its new national campaign, the brand is showcasing the faces behind the arches.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.

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Infographic: Comms widening in scope

A third of chief communications officers now oversee marketing, while 62% say PR is gaining ground in the marcom mix.