Articles Tagged ‘westjet’

WestJetCanadaAir

The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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WestJet sees Christmas through the eyes of children

The airline enlisted young experts to create 12 “miracles” that represent their idea of holiday joy.

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PRAOY Gold: Edelman’s trust in the process

A “communications marketing” approach and boosting internal talent has put the agency on the podium.

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What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

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Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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WestJet brings a miracle to Fort McMurray

The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.

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Which ads did Canadians watch most in 2016?

WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.

WestJet

Check it out: WestJet’s reenactments

The airline brings its true stories to life to show how it’s helped avoid travel disasters.