Articles Tagged ‘westjet’

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WestJet ‘milks’ its commitment to service

The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”

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2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

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How brands are celebrating April Fools Day

WestJet, Indochino and even the David Suzuki Foundation have some offers that may seem too good to be true.

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WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

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WestJet gives Christmas Miracle a global view

The airline reunites loved ones in London, England and explores traditions around the world in its new holiday push.

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WestJet picks Oliver as part of internal agency model

Bringing the Toronto-based agency in-house extends the airline’s reach into new international markets.

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WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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WestJet launches a travel chatbot

Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.

WESTJET- an Alberta Partnership-Innovation soars to new heights

WestJet hacks the future of air travel

Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.

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WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

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Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

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Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.