Articles Tagged ‘westjet’

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WestJet picks Oliver as part of internal agency model

Bringing the Toronto-based agency in-house extends the airline’s reach into new international markets.

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WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

WESTJET- an Alberta Partnership-WestJet becomes first Canadian a

WestJet launches a travel chatbot

Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.

WESTJET- an Alberta Partnership-Innovation soars to new heights

WestJet hacks the future of air travel

Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.

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WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

Boreale

Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

WestJet-WestJet to purchase Boeing 787-9 Dreamliners

Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.

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Corner Office Shifts: New leadership at WestJet, Canada Post

A round-up of senior-level executive changes you may have missed.

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Corner Office Shifts: Changes at WestJet and Swoop

Plus, Shopify spots new leadership as founding executives move on.

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WestJet hires chief digital and innovation officer

Former Facebook exec Alfredo C. Tan will help launch an innovation centre in Toronto to support the airline’s global expansion.

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The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

Executive

Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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WestJet sees Christmas through the eyes of children

The airline enlisted young experts to create 12 “miracles” that represent their idea of holiday joy.