Articles Tagged ‘westjet’

westjetrewards

What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

Upfront_Oct17POLL

If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

westjetfathersday

Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

Tim-Hortons-Unveils-New-Special-Edition-Canada-150-Cup-678x381

True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

westjet

WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

canadaair

Check it out: WestJet ‘rebrands’ as Canada Air

The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.

shutterstock_416005288

Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

westjetfortmac

WestJet brings a miracle to Fort McMurray

The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.

zagspanish

Which ads did Canadians watch most in 2016?

WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.

WestJet

Check it out: WestJet’s reenactments

The airline brings its true stories to life to show how it’s helped avoid travel disasters.

shutterstock_243346276

If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

shutterstock_343357514

Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

westjet

WestJet means business

A new campaign builds on the brand’s experiential history to hook business travellers.

fortmac

Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.