Articles Tagged ‘westjet’
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
WestJet brings a miracle to Fort McMurray
The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.
Which ads did Canadians watch most in 2016?
WestJet, Zag Bank and Tropicana Canada find places in YouTube’s annual ranking of the year’s top spots.
Check it out: WestJet’s reenactments
The airline brings its true stories to life to show how it’s helped avoid travel disasters.
If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
WestJet means business
A new campaign builds on the brand’s experiential history to hook business travellers.
Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
Not so foolish ideas?
It might be April 1, but some of these ideas have staying power, in our opinion.
Inside WestJet’s fight for the skies
In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.
Brands bring the joy
Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.
PR AOY Silver: Citizen Relations’ adaptation
The agency dives deeper into data, and changes with the times as the definition of PR evolves.
AToMiC Awards: Documenting life in another’s shoes
Brands are using fly-on-the-wall techniques to galvanize people to give back.
Creative Report Card: The year’s biggest trailblazers
They may not have taken the top spots, but these brands, agencies and creatives made pretty big leaps on this year’s report.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.