Articles Tagged ‘westjet’

fortmac

Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

Toronto Fries

Not so foolish ideas?

It might be April 1, but some of these ideas have staying power, in our opinion.

Dominican1

Inside WestJet’s fight for the skies

In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.

villagebrewjinglebeers

Brands bring the joy

Village Brewery, Koodo, Interac, WestJet and Sheraton show how they’ve embraced the holiday spirit.

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PR AOY Silver: Citizen Relations’ adaptation

The agency dives deeper into data, and changes with the times as the definition of PR evolves.

fathersday.surp

AToMiC Awards: Documenting life in another’s shoes

Brands are using fly-on-the-wall techniques to galvanize people to give back.

No Way

Creative Report Card: The year’s biggest trailblazers

They may not have taken the top spots, but these brands, agencies and creatives made pretty big leaps on this year’s report.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: WestJet delivers surprising results

It was a happy holiday indeed for the airline when its “Christmas Miracle” video went viral and increased revenue by 86%.

WestJet

WestJet’s big proposal

There’s love in the air, as the airliner helps two guys pop the question. But will consumers love it as much as its previous viral videos?

watchdogs

Hacking campaigns clean up at the CMAs

Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?

aircangift

The gift of home, courtesy of Air Canada

They’ll be home for Christmas, if the airliner has anything to say about it.

westjet

Can WestJet top last year’s viral hit?

The airliner kicked off its third holiday stunt, this time taking the Dominican Republic by storm.

feb march cover

Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

October cover

The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.