Articles Tagged ‘westjet’

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The gift of home, courtesy of Air Canada

They’ll be home for Christmas, if the airliner has anything to say about it.

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Can WestJet top last year’s viral hit?

The airliner kicked off its third holiday stunt, this time taking the Dominican Republic by storm.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

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Brands of the Year

Here’s how our winners secured their places on this year’s list.

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Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.

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Canada picks up six Lions at final award show

Bringing Canada’s total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.

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Canada gets three noms in Branded Content

Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.

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Canada picks up eight Lions

Canada has won two Silver and six Bronze Lions across Design, Cyber and Radio.

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WestJet and Ronald McDonald tug at heartstrings

The pair are hoping for a repeat of the “Christmas Miracle” success, sending a dad to see his sick child for Father’s Day.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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AToMiC Awards: Rethinking content, news crashing

Mock trials and newscasts helped push green messages and caught the judges’ eyes.

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Cannes contenders: Canadian roundup

The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.