Articles Tagged ‘westjet’

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Brands of the Year

Here’s how our winners secured their places on this year’s list.

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Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.

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Canada picks up six Lions at final award show

Bringing Canada’s total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.

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Canada gets three noms in Branded Content

Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.

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Canada picks up eight Lions

Canada has won two Silver and six Bronze Lions across Design, Cyber and Radio.

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WestJet and Ronald McDonald tug at heartstrings

The pair are hoping for a repeat of the “Christmas Miracle” success, sending a dad to see his sick child for Father’s Day.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

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AToMiC Awards: Rethinking content, news crashing

Mock trials and newscasts helped push green messages and caught the judges’ eyes.

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Cannes contenders: Canadian roundup

The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.

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AToMiC shortlist: part four

In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.

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Top Cannes contenders: Titanium & Integrated

Strategy is wrapping up its countdown of the campaigns most likely to win big at the Palais this year.

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The next wave of branded content

Here’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.

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Top Cannes Promo & Activation contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.