Articles Tagged ‘WPP’

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Telus names new dedicated agency as PR AOR

The telco picks The Pack (comprised of staff from National and Cohn & Wolfe) to handle the assignment.

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WPP revenue declines, IPG’s jumps in Q1

WPP continues to feel the effects of client losses, while IPG’s CEO emphasized its commitment to investing in its agency brands.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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North America hit hard as WPP’s 2018 revenue slips

The holding co. expects more challenges for the first half of 2019, but remains committed to its turnaround plan.

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WPP to cut staff and offices as part of restructuring

The holding company’s three-year plan involves further simplifying its operations and investing more in creativity.

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J. Walter Thompson to merge with Wunderman

Wunderman Thompson is the latest agency to be created as WPP continues to simplify its structure.

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Volkswagen picks WPP for North American marketing

The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.

Will India Meet Global Expectations?: Sorrell

WPP revenue dips amid weak showing in North America

But Martin Sorrell was the main focus of shareholders during the company’s AGM.

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Ogilvy rebrands and reorganizes its network

The agency eliminates sub-brands, bolsters its consulting offering and plans a launch for a digital collaboration platform.

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The 2018 Agency Family Tree

A breakdown of every major holding company’s assets and offerings in the Canadian market.

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Sorrell steps down from WPP

The holding company’s CEO has left following an investigation into alleged misconduct.

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CPG spending cuts hit WPP’s financials

The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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BrandZ unveils its top 100 list

Disruption and innovation are leading brand value, both in and outside of the tech category.

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The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.