Articles Tagged ‘WPP’

drew-beamer-692664-unsplash

WPP to cut staff and offices as part of restructuring

The holding company’s three-year plan involves further simplifying its operations and investing more in creativity.

drew-beamer-692664-unsplash

J. Walter Thompson to merge with Wunderman

Wunderman Thompson is the latest agency to be created as WPP continues to simplify its structure.

golf

Volkswagen picks WPP for North American marketing

The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.

Will India Meet Global Expectations?: Sorrell

WPP revenue dips amid weak showing in North America

But Martin Sorrell was the main focus of shareholders during the company’s AGM.

daria-shevtsova-57340-unsplash

Ogilvy rebrands and reorganizes its network

The agency eliminates sub-brands, bolsters its consulting offering and plans a launch for a digital collaboration platform.

familytreefeatured

The 2018 Agency Family Tree

A breakdown of every major holding company’s assets and offerings in the Canadian market.

MartinSorrell

Sorrell steps down from WPP

The holding company’s CEO has left following an investigation into alleged misconduct.

MartinSorrell1

CPG spending cuts hit WPP’s financials

The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.

shutterstock_253938001

Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

shutterstock_193169738

BrandZ unveils its top 100 list

Disruption and innovation are leading brand value, both in and outside of the tech category.

Cossette_New-Hires-622x437

The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

shutterstock_257936231

H+K launches new EastWest offering

The service will support Chinese companies’ expansion efforts in Europe and the Americas.

Paul

Mirum gets a CMO

After its recent restructuring, the agency has brought on Paul Allamby for the new role.

CanadianmoneyShutterstock

RBC, TD among the most valuable global brands

Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.

Effie

Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.