Articles Tagged ‘WPP’

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The 2018 Agency Family Tree

A breakdown of every major holding company’s assets and offerings in the Canadian market.

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Sorrell steps down from WPP

The holding company’s CEO has left following an investigation into alleged misconduct.

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CPG spending cuts hit WPP’s financials

The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.

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Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

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BrandZ unveils its top 100 list

Disruption and innovation are leading brand value, both in and outside of the tech category.

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The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

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H+K launches new EastWest offering

The service will support Chinese companies’ expansion efforts in Europe and the Americas.

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Mirum gets a CMO

After its recent restructuring, the agency has brought on Paul Allamby for the new role.

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RBC, TD among the most valuable global brands

Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.

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Coca-Cola deemed most effective brand

This year’s Effie Effectiveness Index also breaks down the most effective agency networks and holding cos.

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Revenues, profit up at WPP in 2014

Reported billings were also up for last year’s Cannes winner for most creative holding co.

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Twist Image to become Mirum

The WPP shop is joining a new digital agency network, along with 10 other shops from around the globe.

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John St. opens Montreal office

Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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MAOY Bronze: MEC’s groundbreaking year

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.