Articles Tagged ‘Xbox One’

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Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Microsoft goes big with Xbox One

The electronics co. pulls off a week-long integrated campaign highlighted by a “zombie attack” outside of a giant replica game console in downtown Vancouver.