Articles Tagged ‘Yellow Tail’

Santa Margherita Creative-3

Cundari wins new wine accounts

The agency will lead creative, strategy and media for the Yellow Tail and Santa Margherita brands in Canada.

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Wine borrows from beer’s badge-branding recipe

Vino makers like Constellation Brands and Peller Estates Winery are moving away from talking about terroir and tannins, looking to build a stronger emotional connection with a wider audience in the same vein as beer brands.

Curtis Edwards

Draftfcb hires new digital creative VP

Curtis Edwards joins the agency from TBWA in Toronto and will help lead the shop’s digital practice.

YellowTail

Yellow Tail makes music

The Australian brand is attempting to create a mass orchestra with symphony pieces composed by people playing with their wine bottles.