Articles Tagged ‘Yoplait’

Yop

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.

Minigo

How Yoplait’s keeping up with toddlers

New on-the-go packaging targets moms with young kids who crave eating independently.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Danone names National as PR AOR

The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.

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Which food brands are tops with Canadians?

“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.

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Throwback Thursday: strategy in 1989

For our 25th anniversary, we’re travelling through time. In ’89 hot topics were seniors and green marketing.

Copied from Media in Canada - yopa

Yoplait gets joyful with Yopa!

The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.

ULTIMA FOODS - Canadian launch of iögo from Ultima Foods

Verdict: Iogo saves the day

Ultima Food CEO Gerry Doutre chats about launching a brand at lightning speed.