Articles Tagged ‘YouTube’

YoutubeLogo

Can YouTube keep your ads safe?

Machine learning, new monetization criteria and third-party measurement are giving some experts hope.

Lilly-Singh

Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

contiki-623x350

Contiki’s YouTuber road trip

Why the travel company is teaming up with social media stars once again.

Earth

When ‘fit for purpose’ isn’t enough

Taxi 2′s Daniel Shearer on the opportunities and pitfalls of content built for specific platforms.

136777729_ffa183362f_b

Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

Clash

Canada’s favourite YouTube ads

Mobile games, social good and millennial dads were all draws for Canadians watching this year.

554_mediaprofile

PR AOY Bronze: Media Profile’s winning partnership strategy

The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.

Kijiji

Kijiji puts the pedal to the floor

The website enlists some Canadian rappers for a new campaign, as it pushes its auto selection.

shutterstock_229761016

Up to the Minute: New creative leads at Cummins

Plus: Brad picks up work for Bombardier and more news you might have missed.

unnamed (2)

Hot Ticket of the Year: Canada’s music festivals

Events like WayHome, Osheaga and Boots and Hearts are attracting more and more fans, as well as brands.

EMT_tacobell

Brands of the Year: Epic Meal Time is no longer the little guy

How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.

MIXX

NY Ad Week: Leo Burnett #winsbig at MIXX awards

YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.

shutterstock_290001506

How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.

shutterstock_276509990

How top brands bet on YouTube

New analysis by Google and Pixability shows investment and engagement with brands’ YouTube content is rising.

shutterstock_135287396

Fall TV: Strap in

Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.