Articles Tagged ‘YouTube’

CMT Tornado Hunters

Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

Nicole

Awake Chocolate looks through Periscope

The brand hopes to reach its millennial target with a music video created by YouTuber Nicole Arbour.

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

shutterstock_229761016

Up to the Minute: New COO at Famous Folks

Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.

Kotex

Influicity launches Instagram search

The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.

shutterstock_173989415

Which brands are meaningful for Canadians?

Havas Media’s new report suggests many consumers wouldn’t care if most brands disappeared altogether.

Evan

How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

WatchDogsImage

CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

Harley-Morenstein-YouTube-Super-Bowl-Halftime-Show

YouTube taps the big game to promote its stars

How the Google-owned network is using Super Bowl spots as bait to reel in fans for its own half-time show.

shutterstock_172659857

Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

shutterstock_198169034

Googling 2015

Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.

shutterstock_232372753

Are fashion brands dropping the ball on YouTube?

While views might be skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.

how-to-dad

Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

new generation

Creating for the next generation

Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.

June 2012 cover

Throwback Thursday: strategy in 2012

Which QSR giant launched a transparency push that has since won it some serious hardware?