Articles Tagged ‘Y&R’

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Y&R launches new tech practice

Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.

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DanActive finds some strength

The Danone brand has your traffic jam cure, with a new campaign that preaches resilience and tries to connect emotionally with consumers.

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The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

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Why the dad demo is unignorable

Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.

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Y&R folded into Taxi

Global chairman Peter Stringham says losing some clients was the main motivator behind the move.

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Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

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Havas adds three senior creatives

Cory Eisentraut will help rebuild the creative department as VP, creative director in Toronto, along with a new ACD and senior art director.

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Dad’s shopping habits by the numbers

Who is more concerned about price – mom or dad? The latter’s buying habits and preferences (and how some compare with mom’s) are revealed in a new Y&R study.

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Up to the minute: Toronto’s newest agency

Plus: Match’s new EVP, a former KBS president finds his new role and more new you may have missed.

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Yes we Cannes: Engaging the senses

Our latest look at Lion-worthy work showcases campaigns that make the senses a priority.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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BioSteel goes mass

New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.

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More than big and blue: BMO channels the human touch

In a bid to make finances less lonely, the bank is rolling out a massive masterbrand campaign focused on how it can help.

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

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Lincoln’s surprising test drive

The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.