Articles Tagged ‘Zak Mroueh’

Sid Lee2

Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

Cary Smith

Zulubot adds director of content

Cary Smith joins the agency’s content team to help build its offering with a focus on “modern content platforms.”


Uber and MADD look to prevent ‘stolen’ motherhood

The organizations have partnered on an emotional campaign to fight desensitization to impaired driving messages.


Zulu expands creative and strategy teams

New CDs from Juniper Park and international strategic talent join the agency as its growth continues.


Zulu Alpha Kilo gets its first U.S. client

The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.

M trophies

Entries now open for the 2017 Marketing Awards

There are four new ways to pick up a Gold “M” this year.


Check it out: People for Good’s cozy new garment

“The Togetherness Shirt” aims to conquer divisiveness by reminding us that we’re all part of the same race.


Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

Copied from Stimulant - zulumural

Check it out: Zulu’s evolving blank slate

For its anniversary, the agency makes one last addition to a seven-year art project.


Saying no to spec: the aftermath

Zulu Alpha Kilo’s Zak Mroueh on what happened after his agency’s now-infamous “no spec work” video.


Check it out: Zulu’s cheeky holiday spot

The agency’s holiday card is a somewhat NSFW rendition of “Jingle Bells” for a good cause.


Check it out: No spec pork

Zulu keeps the conversation going with extended looks at what happens when other businesses are asked to work for free.


Meet the One Show’s Canadian judges

Five local creatives have been chosen to select which of the world’s best advertising is worthy of a Pencil.


Saying no to spec

Zulu Alpha Kilo’s founder on why it’s up to agencies to break the cycle of spec work.


New ACDs at ZAK

Zulu hires a creative team from Leo Burnett and promotes one of its own.