Articles Tagged ‘Zenith Optimedia’

JT_Hazel

AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

Carnivore

Check it out: A gift with some meat to it

Carnivore Club sends the most unsubtle message possible for the holiday season.

Peanuts

Rogers, Fox team up on Peanuts promotion

The telco is using the movie partnership to promote one of its mobile phone plans.

shutterstock_229761016

Up to the Minute: Ogilvy wins RCMP biz

Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.

Pan-Am

Check it out: Getting Pan Am ready

A new Ontario Tourism spot puts the focus on the fans gearing up to watch the Games.

Epic

Epic is On Instagram

Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.

metrolinx

Metrolinx gives some perspective

The transit crown corp is hoping people will look past the day-to-day construction to see the big picture.

Got what it takes to be a Mexican chef?

Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.

apology

Lowe Roche wins at the Ogilvy Awards

The Toronto shop picked up three wins in New York, including Gold for its O.B. “Personal Apology” campaign.

Copied from Media in Canada - KitKatChunky

Kit Kat issues Chunky challenge

The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.

L'Oreal5

AToMic Awards: Viewers live out their reality dreams

The CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.

Copied from Media in Canada - LCBO image 2

LCBO sets its sights online for Wine Country Ontario

Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.