BNS to streamline its account

The Bank of Nova Scotia is consolidating its ad business with Cossette Communication-Marketing of Montreal. Geoff Bellew, the bank's senior vice-president of retail marketing, says that by the end of this year the English-language portion of the account will have moved...

The Bank of Nova Scotia is consolidating its ad business with Cossette Communication-Marketing of Montreal.

Geoff Bellew, the bank’s senior vice-president of retail marketing, says that by the end of this year the English-language portion of the account will have moved entirely from Backer Spielvogel Bates of Toronto to Cossette.

BSB has worked with Toronto-based Bank of Nova Scotia for six years, while Cossette has had the French-language assignment for two years. PS