This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
June 1991 – June 1992
Urban-English
Toronto, Toronto Life, Vancouver, Western Living, West
H. Walker & Sons 66
R. de V. Jewellers 57
GM 38
Unilever 32
Mercedes Benz 32
Seagram 32
Toyota 31
Nissan 29
Mazda 28
Brinkhaus Jewellers 26
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 205
Columbia House 177
Mazda 157
GM 140
Gov’t. of Canada 131
Nissan 126
Seagram 123
Canon 115
Kraft 103
Bradford E. 101
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino
Procter & Gamble 332
Unilever 267
Cosmair 260
Kraft 242
Revlon 197
Sears 95
Kimberly Clark 94
Prof. Phar. 93
Nestle 82
Carter 82
General-French
L’Actualite, Selection, TV Hebdo
Gov’t. of Canada 90
Toyota 77
Columbia House 72
Kraft 71
Radio Canada 63
Mazda 62
GM 59
Atlas Editions 58
Groupe Mktg. Direc. 54
Grolier 53
Women’s-French
Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Procter & Gamble 356
Cosmair 273
Unilever 225
Kraft 135
Sears 93
Prof. Phar. 92
JPL Haircare 83
Tristan 81
Nestle 77
Kimberly Clark 65
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
