The following list of out-of-home media suppliers was compiled from responses to a questionnaire faxed to approximately two dozen companies that sell outdoor, in-store, transit, airport and elevator advertising. Each was asked to list its media products and name major clients which had used that product. All but one company responded. Suppliers are listed in alphabetical order. Icons indicate product categories. Some submissions have been edited for brevity.
Key to icons
Outdoor
Transit
In-store
Airport
Elevator
3M Advertising Services
155 Lesmill Rd.,
North York, ON M3C 2V3
Tel: (416) 449-4400
FAX: (416) 391-3059
Bill McDowell, Sales Supervisor
Product: Mall Poster Advertising
Description: Backlit posters (43 1/2′ x 59 3/4′) placed in high traffic areas of 170 malls across Canada.
Major clients: Nabisco; Coca-Cola; Ontario Milk Marketing Board; Procter & Gamble; Alcan; Columbia Pictures; Federal Express; Oral B; Seagrams.
Product: Transit Shelter Advertising
Description: Backlit posters (47 1/2′ x 68′) on transit shelters throughout North York.
Major clients: Harvey’s; Columbia/Tri Star Pictures; Club Monaco; Wrigley; Warner-Lambert; Mr. Submarine; Cultures.
Actmedia Canada
977 Pantera Dr., Unit 1,
Mississauga, ON L4W 2W6
Tel: (416) 625-4014
FAX: (416) 625-0189
Michael Burrows, Vice President, Marketing and Sales
Product: Cart Advertising
Description: 10′ x 7 3/4′ advertising card mounted in the front of a shopping cart.
Major clients: Procter & Gamble; Cadbury Beverages; Unilever; Campbell Soup Company; Coca-Cola Foods; Kraft General Foods.
Product: Shelfvision
Description: Red plastic holder that attaches to the shelf at product location. Visible on both sides, it protrudes into the aisle and adapts to handle ads, adpads or recipes.
Major clients: Procter & Gamble; Cadbury Beverages; Unilever; Campbell Soup Company; Coca-Cola Foods; Kraft General Foods.
Product: Instant Coupon Machine
Description: Computerized red coupon dispenser, equipped with flashing red lights. Locks onto shelf at product location, protrudes into aisle.
Major clients: Cadbury Beverages; Ault Foods; Quaker Oats; Lever Bros.
Product: Actnow
Description: Cooperative couponing program that offers off-shelf merchandising display with product flags at shelf and a giveaway as an incentive to buy.
Major clients: Christie Brown.
Catalina Marketing
21 Waulron St.,
Etobicoke, ON M9C 1B4
Tel: (416) 620-6565
FAX: (416) 620-6913
Wayne Bennet, Director, Product Development
Product: Catalina Shelf Talkers
Description: Two-sided, four-color, 4′ x 6′ sign mounted on the store shelf at the point-of-purchase. Signs are tied into Catalina coupon system.
Major clients: Kraft General Foods; Coca-Cola Foods; General Mills; Cadbury Beverages.
Product: Catalina Couponing
Description: Electronic coupons issued at supermarket checkout.
Major clients: Procter & Gamble; Kraft General Foods; Kimberly Clark; Coca-Cola Foods; Nestle.
Product: Catalina Syndicated Promotions
Description: Brand specific or syndicated third party promotions. Turn-key promotion included couponing, shelf talkers and in-store posters.
Major clients: Procter & Gamble; Kraft General Foods; Coca-Cola Foods; Lever Bros.
Controlled Media Communications
Skydome, 300 Bremner Blvd., Ste. 3100,
Toronto, ON M5V 3B2
Tel: (416) 341-2800
FAX: (416) 341-2820
Rhonda Bradbury, Vice President, Sales
Product: SkyDome Jumbotron
Description: World’s largest video board (35′ high x 115′ wide) showing 15 second commercials and sponsorships, plus logo exposures.
Major clients: Ford; Coca-Cola; Xerox; Imperial Oil; Revlon; Canadian Airlines; Nestle; Nabisco; Toshiba; Toronto Sun; TSN; Microsoft.
Product: Supertrivisions and Trivisions
Description: Handpainted color signs located in Skydome bowl area.
Supertrivision measures 7′ x 33′; Trivision measures 4.5′ x 12.5′.
Major clients: Labatt; Japan Camera; Canon; Merrill Lynch; London Life; Royal Trust; Yellow Pages; CIBC; Hakim Optical; Para Paints; Brewers’ Association.
Product: Aislelites, TV Lites, Clublites
Description: Backlit panels in various sizes (4′ x8′; 2′ x 4′; 1.5′ x 3′; 4′ x 5′) throughout the Skydome.
Major clients: Labatt; Molson; TSN; Hakim Optical; Mackenzie Financial; CIBC; Bell Cellular; Coleman; Nabisco; Japan Camera.
Electromedia
355 Adelaide St. W.,
Toronto, ON M5V 1S2
Tel: (416) 340-7492
FAX: (416) 340-7496
Brian McDonald, President
Product: Pixelboard Advertising
Description: Computer-generated messages and graphics illustrated with points of light on a dark background. Messages run 10 to 15 seconds.
Major clients: Loto 649; MGM-UA; Universal Studios.
Gallop & Gallop Advertising
206 Parkhurst Blvd.,
Toronto, ON M4G 2G3
Tel: (416) 429-2000
FAX: (416) 429-2051
Greg Gallop, Marketing Manager
Product: Super Posters
Description: 10′ x 20′ billboard
Major clients: Chrysler; Pizza Hut; Molson; McDonald’s; Burger King; Imperial Tobacco.
Product: Motion Posters
Description: 4′ x 5′ posters that use polarized motion.
Located in Famous Players theatres.
Major clients: Coca-Cola; Guess Jeans; Hollywood Jeans.
Product: Shelter Lites
Description: 4′ x 5 1/2′ backlit panels in transit shelters
Major clients: General Motors; Molson; Cara Operations; Federal Government; Hiram Walker; Bell Canada.
Product: Bigboards & Spectaculars
Description: Various sized billboards up tp 40′ x 80′. Some front lit, some back lit, some with message centers, tri-visions and some with special effects, such as moving creative.
Major clients: Ford; Panasonic; Clavin Klein; Honda; Molson; Mitsubishi; Valhalla.
Product: Transit Vehicle Advertising
Description: Various sizes of interior and exterior posters.
Major clients: Nestle; Federal government; Mr. Lube; Loeb; Nissan; Pizza Pizza.
Product: Airport Outdoor
Description: Various sizes, on airport property reaching inbound and outbound traffic.
Major clients: Air Canada; Valhalla; Air Atlantic; Radisson; Sheraton.
Product: Storefront Posters
Description: 24′ x 32′ frames on doors and windows of retail shops and restaurants, with one poster facing street traffic and the other facing the in-store consumer.
Major clients: Conklin Shows; Caribana; Ontario Government; Vachon Cakes; Canadian Cancer Society; Citytv.
Gould Outdoor Advertising
1-500 Trillium Dr.,
Kitchner, ON N2R 1A7
Tel: (519) 748-6300
FAX: (519) 748-6222
Wayne Percy, Director of Sales and Marketing
119 Waterloo St.
Brantford, ON N3T 5P9
Tel: (519) 752-7838
FAX: (519) 752-7851
495 Newbold St.,
London, ON N6E 1K4
Tel: (519) 686-6512
FAX: (519) 686-1681
29 Neilson St.,
St. Catharines, ON L2M 5V9
Tel: (416) 685-4261
FAX: (519) 685-4773
Product: Posters
Description: Billboards – 10′ x 20′ horizontal; 12′ x 16′ vertical.
Major clients: unlisted
Product: Transit Shelters
Description: 4′ x 5 1/2′ backlit posters mounted in transit shelters
Major clients: unlisted
Product: Series 10 Superflex Bulletins
Description: 10′ x 44′
Major clients: unlisted
Product: Mall Poster Advertising
Description: 3 1/2′ x 5′ vertical backlit panels
Major clients: unlisted
Hook Outdoor Advertising
2335-30th Avenue N.E.,
Calgary, AB T2E 7C7
Tel: (403) 291-4665
FAX: (403) 250-8787
Doug Forsyth, Sales Manager
17206-108th Avenue,
Edmonton, AB T5S 1E8
Tel: (403) 483-3073
FAX: (403) 489-3452
Doug Forsyth, Sales Manager
2345 Yonge St., Ste. 510
Toronto, ON M4P 2E5
Tel: (416) 480-2132
FAX: (416) 480-9705
Glenn McConnell, Vice President, General Manager
1695 Sargent Ave.,
Winnipeg, MB R3H 0C4
Tel: (204) 942-1922
FAX: (204) 943-4951
Jeff Goethals, Regional Manager
Product: Mall Posters
Description: 44′ x 60′ rear illuminated, vertical advertising mounted in free-standing structure.
Major clients: CFCN
Product: Airlights
Description: 10′ x 30′ rear illuminated horizontal advertising.
Major clients: Canon; Toshiba.
Product: Poster Panels
Description: 10′ x 20′ front-illuminated horizontal billboards.
Major clients: General Motors; McDonald’s.
Product: Backlights
Description: 10′ x 20′ or 10′ x 30′ rear illuminated horizontal advertising face.
Major clients: Talking Yellow Pages; Blockbuster Video.
Product: Vertical Posters
Description: 12′ x 16′ front-illuminated vertical advertising face.
Major clients: Calgary Herald; Bike Shop.
Product: Superboard
Description: Front illuminated horizontal bulletins in two formats. Series 10 measures 10′ x 44′. Series 14 measures 14′ x 48′.
Major clients: Alberta 1st Call.
Product: Street Ads
Description: 47′ x 68′ rear illuminated vertical advertising mounted in a free standing structure at street level.
Major clients: Bankers Hall
Product: Transit Shelters
Description: 47′ x 68′ rear illuminated vertical advertising mounted in transit shelters.
Major clients: Market Mall; Circle K.
Images Videowall
8180 Jean Brillon,
Lasalle, PQ H8N 2J5
Tel: (514) 364-6878
FAX: (514) 364-6578
Elaine Poliquin, General Manager
Product: Hitachi Mural Vision System
Description: Flat-screened, compact videowall system.
Major clients: Air Canada; Pepsi Cola.
infoNet Media
2 Vulcan St.,
Toronto, ON M9W 1L2
Tel: (416) 614-7100
FAX: (416) 614-6790
Steve Owens, Vice President and General Manager
Product: infoShelf
Description: On-shelf medium for ‘shelf-talker’ advertising (3D or custom) and range of consumer promotions (coupons, contests, refunds, recipes, etc.)
Major clients: All major packaged goods marketers
Product: infoCentre
Description: Multi-panel units, placed at or near supermarket entrances, consisting of the largest advertising space available in-store and multiple facing opportunities for selective distribution.
Major clients: Federal and Provincial Governments, direct marketers and major packaged goods marketers.
Product: infoLites
Description: Network of backlit posters in high volume supermarkets in major Canadian markets.
Major clients: Major packaged goods marketers.
Jones & Morris Photo Enlarging
24 Carlaw Ave.,
Toronto, ON M4M 2R7
Tel: (416) 465-5466
FAX: (416) 465-6423
Peter Kruka, General Manager
Product: RotoTower
Description: Modular, rotating backlit system which displays up tp 16 different images. Measures 24′ in diameter and 50′, 71′ or 92′ high.
Major clients: (new product client list unavailable)
Product: Phototrak & Duraflex
Description: Hanging display system for photo and graphics. Up to 144′ x 48′ in one section.
Major clients: Eaton’s; Ho Lee Chow
Product: Duratrans
Description: Backlit display for photo and graphics. Up to 216′ x 72′ in one section.
Major clients: Sears; CN Tower; People’s Jewellers; Andres Wines.
Mediacom Inc.
250 Bloor St. E.,
Toronto, ON M4W 1G6
Tel: (416) 920-4311
FAX: (416) 902-7750
Caroline McEwan, Vice President, Sales Development
Product: Posters, Billboards
Description: 10′ x 20′ horizontal posters (some may be slightly larger). 16′ x 12′ vertical posters available in Winnipeg, Regina and Saskatoon.
Major clients: fast food, fashion, beverage alcohol, financial, packaged goods, drug and beauty, automotive, media and government advertisers.
Product: Transit Shelter Advertising
Description: Two-sided advertising display (4′ x 5′ 9′) forming the principal panel of a clear glass transit shelter. Rear illuminated from dusk to dawn.
Major clients: see above
Product: Superboards
Description: Horizontal display. Series 10 measures 9′ 11′ x 44′ 6′. Series 14 measures 14′ x 48′.
Major clients: automotive, entertainment, media, travel/tourism, fashion and packaged goods advertisers.
Product: Backlights
Description: Horizontal rear-illuminated panels, 24 hour a day (10′ x 20′)
Major clients: beverage alcohol, automotive, media packaged goods, travel/tourism and financial advertisers.
Product: Mall Poster Advertising
Description: Rear-illuminated vertical posters mounted behind glass (3′ 8′ x 5′).
Major clients: packaged goods, confectionery, fashion, government and beverage alcohol advertisers.
Product: Interior Airport Advertising
Description: Includes backlit po
sters, free standing posters, interactive displays, revolving cylinders, customized display spaces.
Major clients: business-to-business, airlines, travel/tourism, beverage alcohol, government and media.
Product: Exterior AirportAdvertising
Description: Horizontal posters (10′ X 20′) and backlights (10′ X 30′).
Major clients: see above.
MediaSat
50 Holly St.,
Toronto, ON M4S 3B3
Tel: (416) 482-9399
FAX: (416) 482-2458
John Callahan, Account Manager
Product: MediaSat Storecast Network
Description: In-store audio.
Major clients: Procter & Gamble; Kraft General Foods; Lever Bros; Warner Lambert; Canada Dry; SmithKline Beecham; Whitehall-Robins; Coca-Cola.
Metromedia
2171 Avenue Rd., Ste. 202,
Toronto, ON M5M 4B4
Tel: (416) 440-4000
FAX: (416) 440-4036
Richard Gartner, President
Product: Elevator advertising
Description: Single image horizontal frame measuring 13′ X 8′.
Major clients: Keg Restaurants; American Express; Domino’s Pizza; Mr. Submarine.
Metrospot Marketing
P.O. box 2003, 20 Eglinton Ave. W., Ste. 1902,
Toronto, ON M4R 1K8
Tel: (416) 322-9404
FAX: (416) 322-9405
Les Salnick, Executive Vice President
Product: Aisle Directory Advertising
Description: Two-sided, four-colour, backlit directory sign, suspended in aisles where product is sold. Five panels per side, with each panel measuring 11 1/2′ X 14′.
Major clients: Procter & Gamble; Unilever; Effem Foods; Campbell Soup Company; Kraft General Foods; Dow Brands; Nabisco Brands; Colgate Palmolive; Thomas J. Lipton; Bicks.
Moving Impressions
2330 Wycroft Rd.,
Oakville, ON L6L 6M1
Tel: (416) 825-8785
FAX: (416) 827-0234
Jeff Moore, Vice President
Product: Rolling Billboards
Description: four-colour, removable vinyl panels for trucks (8′ X 22′) and tractor trailers (8′ X 48′).
Major clients: Converse; Cantel Paging; Swiss Chalet; Slimfast.
Murad
49 Wellington St. E.,
Toronto, ON M5E 1C9
Tel: (416) 362-3009
FAX: (416) 362-6631
Michael Chesney, President
Product: Murad
Description: Hand painted advertisements painted directly onto walls of highly visible buildings.
Major clients: Coca-Cola; Warner Bros.; Subaru; Hiram Walker; Nike; Q107; Black Label; Guess Jeans; Molson.
Product: Super Banner
Description: Large scale, computer painted vinyl banner mounted onto side of building using wind-proof mounting system.
Major clients: Warner Bros.; Hiram Walker; Orion Pictures; City of Montreal; Royal Ontario Museum.
Omni, The National Poster Company
1717 Rene Levesque Blvd. E., Ste. 460,
Montreal, PQ H2L 4T3
Tel: (514) 529-6664
AX: (514) 529-0644
Claude Henri, Vice-President, General Manger
Product: Omni-Board
Description: Vertical board (12′ X 16′) in single location with high circulation.
Major clients: General Motors; Kraft; Labatt; Air Canada; Toshiba; Molson; Esprit; Looks; Evian; McDonald’s.
Publicite Metrobus
1350 Sherbrooke St. W., 3rd Floor,
Montreal, PQ H3G 1J1
Tel: (514) 842-8946
FAX: (514) 499-1119
Robert Lacas, President
Product: Bus Posters
Description: Horizontal exterior bus posters. Side panel measures 30′ X 139′. Rear panel measures 21′ X 70′.
Major clients: Mexx; Culinar; Loto-Quebec; Aldo Shoes; Bell Canada; Budget Rent-a-Car; Dunkin’ Donuts; Honda; Vins Dumont.
Product: Subway Platform Posters
Description: Horizontal posters (144′ X 66′).
Major clients: Chanel; Air France; Houbigant; Royal Bank; Quebec Liquor Board; Labatt; Molson; O’Keefe.
Product: Interior Cards – Bus and Subway
Description: Horizontal (11′ X 35′; 11′ X 70′; 11′ X 23′; 11′ X 46′); vertical (20′ X 28′).
Major clients: Molson; Montreal Expos; Seagrams; United Distillers; Budget Rent-a-Car; Culinar; Department of National Defence; Health and Welfare Canada.
Seaboard Advertising
4285 Dawson St.,
Burnaby, BC V5G 4B3
Tel: (604) 291-1229
FAX: (604) 298-2395
Scott Corbett, General Sales Manager
Product: Poster Panels
Description: 10′ X 20′ front illuminated billboards.
Major clients: McDonald’s; UTV; Campbell Soup Company.
Product: Transit Shelter Advertising
Description: 48′ X 72′ rear illuminated panels mounted in transit shelters.
Major clients: Safeway; Real Canadian Superstore; McDonald’s; Ray Ban; Eaton’s.
Product: Street Ads
Description: 48′ X 72′ rear illuminated faces on free standing pillar units.
Major clients: Molson Indy; DuMaurier Jazz Festival; Shell.
Product: Vertical Poster Panels
Description: 16′ X 12′ front illuminated panels, in the same ratio and size as a full bleed magazine ad.
Major clients: Esprit; Toshiba; CISL Radio; Molson.
Product: Backlights
Description: 10′ X 20′ rear illuminated poster panels.
Major clients: Mazda; Ford; McDonald’s; Hewlett Packard.
Product: Superflex Superboards
Description: Hand-painted or computer-generated panels, measuring 10′ X 44′.
Major clients: Nabob; Old South.
Product: Painted Bulletins
Description: Various sized, hand-painted, permanent billboards located on highways throughout B.C.
Major clients: Best Western; Embassy Suites; Fantasy Gardens.
Product: Mall Posters
Description: 60′ X 44′ rear illuminated posters located in major malls throughout B.C.
Major clients: not listed.
Product: King Posters
Description: 139′ X 30′ posters located on the sides of buses.
Major clients: McDonald’s; media; retailers.
Product: Seventy Posters
Description: 70′ X 21′ posters located on both the sides and backs of buses.
Major clients: New York Fries; Zellers; Overwaitea.
Product: Interior Transit Card
Description: Standard Card (35′ X 11′); Super Card (70′ X 11′); Single Card (23′ X 11′).
Major clients: Wrigley; Cadbury Beverages; Duracell.
Trans Ad
150 Eglinton Ave. E., Ste. 700,
Toronto, ON M4P 1E8
Tel: (416) 485-7666
FAX: (416) 483-8310
Ken Horvat, Director of Sales
Product: Exterior Bus Posters
Description: King (139′ X 30′) and Seventy (70′ X 21′) horizontal bus posters placed on the side and back of transit buses.
Major clients: CBC; Benetton; Ikea; McDonald’s; Rapidlube; Coles Book Stores.
Product: Interior Transit Cards
Description: Super (70′ X 11′) and Standard (35′ X 11′) horizontal cards placed in overhead frames above passenger seats in subway cars and buses.
Major clients: Wrigley; Duracell; Nestle; Nabisco Foods; Federal Express; Allan Candy; Ault Foods.
Product: Posters
Description: All posters found in Toronto Transit Commission and GO Stations, as well as some on subway platforms. Horizontal and vertical formats in variety of sizes.
Major clients: The Gap; Ontario Hydro; Cuba Travel Board; Tilden Rent-a-Car; Royal Ontario Museum.
Product: Vertical Cards
Description: 20′ X 28′ vertical door cards found in subway cars and on station walls.
Major clients: Eaton’s; The Bay; Seagrams; Gilbey’s.
Product: Metron
Description: Electronic news display suspended from platform ceilings.
Major clients: CBC Radio; Metro Toronto Zoo; Hospital for Sick Children.
Product: Superbuses
Description: Custom-painted buses, with full use of interior space.
Major clients: Pizza Pizza; Kentucky Fried Chicken; Ontario Lottery; Labatt; Molson; Ontario Hydro.
Urban Outdoor
890 Yonge St.,
Toronto, ON M4W 3P4
Tel: (416) 968-3900
FAX: (416) 968-3139
John Baird, Vice President, General Manager
Product: Urban-Lites
Description: 10′ X 23′ backlit posters.
Major clients: Ford; Benetton; Pepsi; United Distilleries; Ontario Milk Marketing Board; Labatt; Infiniti; Toyota.
Product: Urban Airport
Description: Exterior and interior airport advertising at Terminal 3 in Toronto. Display and backlit panels in 5 formats (Exterior backlit – 30′ X 10′; Grand Europoster – 140 3/4′ X 45 3/4′; Europoster – 105′ X 33 11/32′; Spectacular – 140′ X 70′; Vertiposter – 42′ X 60′).
Major clients: NEC; Chrysler; CIBC; Coca-Cola; Compaq; BMW; Panasonic; Northern Telecom; Canadian Airlines; American Airlines; Delta Airlines; Bell Canada; British Airways.
