Warner-Lambert’s Adams Brand division will promote its Dentyne chewing gum through a promotion with Bell Just For Laughs, the Montreal comedy festival.

Beginning mid-August and running through fall, consumers who send in three proofs of purchase will receive a free comedy tape, compiled from the festival, which ran July 30 to Aug. 9

All entries will be eligible for a sweepstakes to win a trip to New York to attend a taping of Saturday Night Live and live comedy shows shows at two New York comedy clubs, Catch a Rising Star and Stand-up New York. PA