Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.July 1991 - July 1992Women's-FrenchChatelaine (French), Clin d'Oeil, Coup de Pouce, Coup de Pouce Ext., Madame...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

July 1991 – July 1992

Women’s-French

Chatelaine (French), Clin d’Oeil, Coup de Pouce, Coup de Pouce Ext., Madame au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Procter & Gamble 337

Cosmair 276

Unilever 222

Kraft 140

Sears 93

Prof. Phar. 92

JPL Haircare 83

Tristan 81

Nestle 74

Kimberly Clark 72

Business-French

A+, Commerce, PME Magazine

Telecom 84

Toyota 66

Nissan 49

Province of Quebec 48

VW 35

Canon 35

Gov’t. of Canada 32

Honda 24

Desjardins 21

Mazda 20

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino

Procter & Gamble 321

Unilever 262

Cosmair 260

Kraft 235

Revlon 207

Sears 96

Kimberly Clark 95

Prof. Phar. 93

Carter 81

Nestle 77

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.