Motorsport stalled

Citing rising costs for participating race teams, Player's and General Motors of Canada have pulled the plug on the Player's Ltd./GM Motorsport Series.The series, which began seven years ago and is designed for Chevrolet Z28 Cameros and Pontiac Trans-Am Firebirds, will...

Citing rising costs for participating race teams, Player’s and General Motors of Canada have pulled the plug on the Player’s Ltd./GM Motorsport Series.

The series, which began seven years ago and is designed for Chevrolet Z28 Cameros and Pontiac Trans-Am Firebirds, will end in September at the close of the 1992 season.

Barry Kuntz, gm’s director of product public relations, says the series was intended to be an inexpensive, grassroots form of auto racing.

But Kuntz says the competition has reached such a high level of intensity, drivers were spending as much as $200,000 a year to field competitive cars.

He says the eventual demise of the series became apparent when the ‘number of race entries began dropping off as a result of the high costs.’

In related news, gm will not renew its sponsorship of the GM Motorsport National Stock Car Series.

gm has sponsored the Canadian leg of the Canada-u.s. series, known in the u.s. as the American Canadian Tour, for the last four years.

Kuntz says gm decided against renewing its support because, while the series is popular in the u.s., in Canada ‘it had not drawn a great deal of attendance.’ PA