Sunkist up for review

After 40 years with FCB/Ronalds-Reynolds, Sunkist Growers is reviewing its $2.5-million Canadian account. Sunkist has narrowed the search to MacLaren:Lintas, Doner Schur Peppler, Backer Spielvogel Bates and incumbent fcb/r-r. FCB has had the u.s. account for more than 80 years.Gee Winands,...

After 40 years with FCB/Ronalds-Reynolds, Sunkist Growers is reviewing its $2.5-million Canadian account.

Sunkist has narrowed the search to MacLaren:Lintas, Doner Schur Peppler, Backer Spielvogel Bates and incumbent fcb/r-r.

FCB has had the u.s. account for more than 80 years.

Gee Winands, director of domestic advertising for the California-based citrus grower, says there will not be a u.s. review.

Winands says increased competition from off-shore citrus growers has prompted the company to explore new marketing strategies, and the Canadian review is to make sure Sunkist has the right agency partner for those strategies.

Winands expects to make a final decision mid-September. PS