Five vie for Budget account

Five Toronto agencies are pitching for the Budget Rent a Car Canadian assignment along with the u.s. agency-of-record.On the list are Grey Advertising, Young & Rubicam, J. Walter Thompson, D'Arcy Masius Benton & Bowles and Camp Associates.Tracy-Locke/DDB Needham, of Dallas, which...

Five Toronto agencies are pitching for the Budget Rent a Car Canadian assignment along with the u.s. agency-of-record.

On the list are Grey Advertising, Young & Rubicam, J. Walter Thompson, D’Arcy Masius Benton & Bowles and Camp Associates.

Tracy-Locke/DDB Needham, of Dallas, which is also on the list, is a-o-r for Chicago-based Budget Rent a Car.

DDB Needham, Toronto, picked up the business last year and will be handling creative and media until the end of 1992.

Presentations were scheduled for the first two weeks of this month, and Mark Pearce, director of marketing, hopes to have a new agency in place by early October.

In Canada, Toronto-based Budget operates 480 franchised locations, 75 of them located at airports. PS