For the record…

Sleep Station has awarded its $800,000 ad account, handled in-house since the company's inception earlier this year, to Marin Advertising of Woodbridge, Ont.Agency President Ross Marin says print, radio and tv will focus on the factory-direct component of Sleep Station -...

Sleep Station has awarded its $800,000 ad account, handled in-house since the company’s inception earlier this year, to Marin Advertising of Woodbridge, Ont.

Agency President Ross Marin says print, radio and tv will focus on the factory-direct component of Sleep Station – quality without high mark-up.

Sleep Station makes mattresses and sells directly to the consumer through its own retail outlets. The principals of the Toronto-based company previously made Sealy mattresses but sold that business over five years ago.

There are five Sleep Station locations in the Toronto area.

- Yogen Fruz Canada of Markham, Ont. has consolidated its advertising with AdCom Design Group of Concord, Ont. The annual budget is more than $400,000.

Yogen Fruz operates a chain of 123 frozen yogurt shops in Canada under the names Yogen Fruz and Yogurty’s Yogurt Discovery. AdCom had previously handled only Yogurty’s, while Yogen Fruz was with Olynyk King & Duda of Hamilton.

- Ranscombe & Co. has been awarded a social marketing assignment for the Ontario Ministry of Government Services, with a budget of $150,000. The Toronto shop was picked from a short-list of five to promote environment-friendly ideas to businesses for the ministry’s ‘green’ workplace program.

- Publicite Martin of Montreal has been chosen to launch a national advertising campaign to encourage Canadians to buy and read books by French-Canadian authors.

This is the first major advertising effort for L’Association Nationale des Editeurs de Livres.

Four 15-second tv spots will air on French-language stations across the country from the end of this month through to the end of the year.

- A campaign highlighting cultural diversity in the workplace is the first assignment to be handled by Toronto public relations firm Strategic Objectives for new client Transcultural Consultant Services.

Based in Toronto, Transcultural advises businesses on issues such as employment equity and the impact of cultural, racial and gender differences on their organizations.

- Sept. 20 is the entry deadline for the 15th John Caples International Awards. Presentation will take place February 1993 in New York.

The direct marketing awards will honor consumer and business-to-business work for various media, and campaign and non-campaign sectors, with entries expected from about 70 countries.

Mike McCormick, president of V&B Direct, is Canadian chair for the event. Entry forms are available from V&B Direct, 1133 Yonge Street, Toronto.

- An extended stay has been booked for the Purolator van display. In early June, an actual Purolator van was mounted on the side of the Molson building on Fleet Street in Toronto as part of the company’s ‘Purolator People Will Go To Any Lengths’ campaign created by Harrod & Mirlin. The van will now remain in place indefinitely. To tie in with the theme, a banner has been added with the line ‘Purolator. We’ll go to any lengths.’

- Lexmark Canada has hired The Cohen Group of Richmond Hill, Ont. to handle its public relations and direct marketing business.

It is part of Lexmark International of Lexington, Ky., a former ibm computer printer division bought by employees more than a year ago.

The Canadian operation is based in Markham, Ont. with offices across Canada.

- Ryan MacDonald Edwards will continue to operate from temporary offices at 74 Berkeley St. in Toronto, at least until mid-month. The agency has been camping out since early last month waiting for smoke damage to its third-floor offices down the street to be cleaned up. A ground floor blaze caused the evacuation. rme can be reached at (416) 777-9127.

- Jennifer Stephenson, a Toronto personnel firm specializing in the recruitment of agency creatives, has moved its office from 2200 Yonge St. to 356 Sumach St.