This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
Business-English
Canadian Business, Financial Post Magazine, Report on Business, Profit
Nissan 68
Gov’t. of Canada 64
Toyota 49
Canon 42
Honda 39
Telecom 39
IBM 37
Mercedes Benz 37
Northern Telecom 31
VW 30
American Express 30
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 200
Columbia House 172
Mazda 159
Gov’t. of Canada 133
GM 127
Nissan 123
Seagram 117
Canon 113
Bradford E. 103
Kraft 96
Leisure-English
Destinations, Equinox, Goodlife, Harrowsmith, Canadian Geographic, City & Country, Homes, Select Homes Food, Canadian House and Home
Toyota 61
Unilever 59
Nissan 49
Prov. of NB 39
VW 39
Mercedes Benz 36
Seagram 34
Moen 31
Chrysler 30
Outdoor-English
Angler & Hunter, Ontario Out of Doors, Outdoor Canada
Dupont 29
Seagram 25
Bradford E. 21
Yamaha 21
Suzuki 21
Duhamel & Dewar 18
OMC 18
Honda 17
FBM Dist. 16
Normark 13
Mazda 13
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
