This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
July 1991 – July 1992
Women’s French
Chatelaine (French), Clin d’Oeil, Coup de Pouce, Coup de Pouce Ext., Madame au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Procter & Gamble 337
Cosmair 280
Unilever 217
Kraft 141
Sears 93
Prof. Phar. 92
JPL Haircare 81
Tristan 81
Nabisco 74
Kimberly Clark 68
Business-English
Cdn. Business, Financial Post Mag., Report on Biz., Profit
Nissan 66
Gov’t. of Canada 63
Toyota 49
IBM 43
Canon 42
Telecom 40
Honda 38
Mercedes Benz 37
Northern Telecom 31
VW/GM each 29
Women’s English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino
Procter & Gamble 319
Unilever 266
Cosmair 262
Revlon 244
Kraft 227
Sears 96
Kimberly Clark 95
Prof. Phar. 93
Carter 80
Bradford E 79
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
