Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.July 1991 - July 1992Women's FrenchChatelaine (French), Clin d'Oeil, Coup de Pouce, Coup de Pouce Ext.,...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

July 1991 – July 1992

Women’s French

Chatelaine (French), Clin d’Oeil, Coup de Pouce, Coup de Pouce Ext., Madame au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Procter & Gamble 337

Cosmair 280

Unilever 217

Kraft 141

Sears 93

Prof. Phar. 92

JPL Haircare 81

Tristan 81

Nabisco 74

Kimberly Clark 68

Business-English

Cdn. Business, Financial Post Mag., Report on Biz., Profit

Nissan 66

Gov’t. of Canada 63

Toyota 49

IBM 43

Canon 42

Telecom 40

Honda 38

Mercedes Benz 37

Northern Telecom 31

VW/GM each 29

Women’s English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino

Procter & Gamble 319

Unilever 266

Cosmair 262

Revlon 244

Kraft 227

Sears 96

Kimberly Clark 95

Prof. Phar. 93

Carter 80

Bradford E 79

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.