Commodore Business Machines is close to signing a deal with Cineplex Odeon that would see the company target its new Amiga 4000 multimedia computer at the consumer market via high impact cinema advertising.
Agincourt, Ont.-based Commodore launched the Amiga 4000 and several other high tech products at a Toronto press conference on Sept. 24.
Commodore typically markets its multimedia products to the professional video post-production and desk-top video markets.
But Brian Salter, creative director for Commodore’s ad agency, Salter deGruchy of Toronto, says Commodore is interested in increasing its penetration of the consumer market.
Salter says Commodore views theatre screens as an effective medium for conveying the imaging power of the Amiga 4000, noting the advertising will be created on the Amiga 4000, so theatre audiences will get a direct taste of what the computer can do.
The Amiga 4000 is an improved version of the Amiga 3000, a multimedia computer used by professionals in the video post-production and desk-top video fields.
Salter says the yet-to-be produced advertising will probably take the form of a cartoon.
He says Commodore’s Canadian division is negotiating with head office to obtain the funds – between $300,000 and $500,000 – needed to run the campaign.
Meanwhile, Salter deGruchy is in the process of creating trade ads to promote the Amiga 4000 to the professional market.
Among the publications slated to carry the ads, starting Nov. 1, are Toronto Computers, The Computer Paper, Digital Evolution and EC&I.
