University football championships
David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.
Angela R. McKenzie is the primary researcher for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Angela at (416) 510-1692 or (416) 923-9446. Fax (416) 510-1694.
Canada’s university football championships will be celebrating its 28th anniversary and its fourth year at Toronto’s SkyDome on Nov. 21.
To help ensure a successful Vanier Cup XXVIII and Festival Week, the Canadian Interuniversity Athletic Union has attracted the support of corporate sponsors such as General Motors of Canada.
gm will supply 23 university football teams with vehicles for a three-month period and an additional vehicle for giveaway to a lucky Cup fan.
Via Rail Ontario will offer a combination train pass/game ticket to appeal to the estimated 800,000 Canadian, post-secondary students in the Vanier Cup market.
London Life and Noranda will sponsor a one-hour telecast of the Outstanding Player Awards during Festival Week, and Air Canada will be the event’s official carrier.
Additional sponsors include Bell Mobility, Big V Drug Stores, Canada 125, the Canadian Football League, the Ontario Ministry of Tourism and Recreation, Tim Horton Donuts and The Sports Network.
For more information, contact Kathryn Handford at the Vanier Cup office at (416) 288-1904.
Culinary Olympics
As a highlight of the International Exhibition of Culinary Art, held Oct. 11-15 in Frankfurt, Germany, Team Canada and more than 30 national teams will vie for top honors at the world’s largest, most prestigious and media-worthy culinary competition – The Quadrennial Culinary Olympics.
The Culinary Olympics are the culmination of the Grand Priz of chefs, a circuit of four international events including the American Culinary Classic, the Culinary World Cup Contest and the Southeast Asian Championships.
The Canadian National Culinary Team is sanctioned by the Canadian Federation of Chefs de Cuisine, the association representing all professional chefs in Canada and which is comprised of: Maurice O’Flynn, executive director, Alberta Culinary Arts Foundation; Ernst Dorfler, executive chef, Pan Pacific Hotel Vancouver; Clayton Folkers, pastry chef, Edmonton Convention Centre; Yoshi Chubachi, executive chef, Edmonton Centre Club; Fred Zimmerman, executive chef, Calgary Westin Hotel, and Simon Smotkonicz, executive chef, Edmonton Convention Centre.
Sponsors who support Team Canada will be recognized in the international culinary spotlight, receive international media attention and be advertised and acknowledged in Team Canada’s promotional brochure, which also serves to commemorate the occasion of Canada’s 125th birthday.
For more information, contact Maurice O’Flynn in Alberta at (403) 426-1874, or Ken Jackson in Toronto at (416) 238-2251.
Festival Hong Kong ’92
The Royal Bank, the first Canadian bank to establish operations in Hong Kong, will demonstrate its commitment to serving the Asian community by taking the role of lead sponsor of Festival Hong Kong ’92.
The month-long event, which runs from Sept. 26 to Oct. 24 in five Canadian cities, will showcase Hong Kong arts, culture, food and sports, and will provide networking opportunities between Hong Kong and Canadian businesses.
Festival activities, to be held in Vancouver, Calgary, Toronto, Ottawa and Montreal, kicked off in Toronto, where a dragon parade lit up the downtown streets.
For more information on the Royal Bank sponsorship, contact Al Bowbyes, vice-president, International Business (416) 974-0668. For more information on Festival Hong Kong ’92, contact George Yuen, chief information officer, Hong Kong Economic and Trade Office (416) 777-2209, or Stephanie Kerr or Diana Williams at GCI Communications (416) 486-0700.
