For the Record…

The CRTC will begin a public hearing on March 1, 1993 to review its regulations and policies for the cable distribution, packaging and carriage of television programming services; alternative distribution technologies; and criteria for licensing new broadcasting stations and services.Among the...

The CRTC will begin a public hearing on March 1, 1993 to review its regulations and policies for the cable distribution, packaging and carriage of television programming services; alternative distribution technologies; and criteria for licensing new broadcasting stations and services.

Among the key questions the Canadian Radio-television and Telecommunications Commission says it wants to address are specialty services, subscriber fees and ad revenues; limits, if any, to cable channels used for non-Canadian satellite services; the criteria, if any, to be used to add or delete non-Canadian services from the lists of eligible satellite services; alternative distribution systems and direct-to-home service and their potential impact on the Canadian broadcasting system.

The crtc’s deadline for written comment is Dec. 4. Participants can also provide written comment by Feb. 5, 1993 on any issues raised in submissions filed during the first stage.

- A new service to provide news releases to small- and medium-size businesses that do not have professional writers or editors on staff is up and running.

Called Quick-Edit, the service has been launched by Benchmark Communications and Information Service Dissemination Network (isdn.)

(isdn is also the well-known telecommunications acronym for integrated services digital network.)

Quick-Edit offers two services at flat fees. It will create fresh news releases or edit existing documents and will deliver them by fax to the press and investors that must comply with disclosure rules.

- YTV and Heinz Ketchup have teamed up for a promotional campaign directed at teenagers.

The promotion, from Sept. 28 to Oct. 25, is designed to reinforce the Heinz brand image and to drive incremental volume.

Kathleen Bazkur, ytv’s director of on-air promotion, has produced two promo spots on 16-millimetre film for the campaign.

Top prize is the Heinz L.A. Getaway, a round trip for two to the American Music Awards in Los Angeles, three nights’ accommodation, car rental with unlimited mileage, dinner at the Hard Rock Cafe, $500 cash, a tour of Universal Studios, and the chance to meet Dick Clark – host of the awards – and other celebs backstage.

To win, ytv viewers will be asked to send in with a proof of purchase their favorite way of enjoying Heinz Ketchup.

The promo campaign was created in-house at ytv following guidelines from DDB Needham Worldwide, Heinz’s agency-of-record.

- The second Coming Home to Oakville Family Guide has 110 pages of events, activities and resource information and more.

About 30,000 copies of the guide were delivered last month to homes in Oakville, Ont., a suburb of Toronto. It is also available at Information Oakville.

Oakville is usually rated one of the most prosperous places in the country.

The guide comes from KidsCanada Publishing. It began in 1991 and is put out twice a year, Spring/Summer and Fall/Winter.

KidsCanada also publishes the annual Kids Toronto Family Guide with the 1993 edition slated for 45,000 circulation.