INSIDE

Only a call away

New Brunswick’s ministry of Economic Development and Tourism is touting the province’s viability for telemarketers. It cites a cost advantage and NB Tel’s ability to provide ‘all the bells and whistles.’ Page 32

Speedy way

Pitney Bowes’ new Paragon Mail Processor may be a boon to direct marketers with its ability to process mixed mail at speeds of up to 90 pieces per minute. Page 34

Car campaign

An upscale direct mail campaign