Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicatedAugust 1991-August 1992General Interest-French.L'Actualite, Selection, TV HebdoGov't. of Canada 91Toyota 78Mazda 74Columbia House 72Atlas Editions 71Radio...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicatedAugust 1991-August 1992

General Interest-French

.L’Actualite, Selection, TV Hebdo

Gov’t. of Canada 91

Toyota 78

Mazda 74

Columbia House 72

Atlas Editions 71

Radio Canada 65

Kraft 64

Grolier 53

GM 51

Group Marketing Direc. 48

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 202

Columbia House 181

Mazda 163

Gov’t. of Canada 135

GM 124

Nissan 123

Canon 119

Seagram 114

Bradford E. 106

Kraft 92

Outdoor-English

Angler & Hunter, Ontario Out of Doors, Outdoor Canada

Dupont 29

Seagram 27

Yamaha 22

Bradford E. 21

Suzuki 20

Duhamel & Dewar 18

OMC 18

GM 17

FBM Dist. 16

Honda 15

Business-French

A+, Commerce, PME Magazine

Telecom 85

Toyota 66

Prov. PQ 48

Nissan 47

Gov’t. of Canada 33

Volkswagen 33

Canon 30

Honda 24

Desjardins 20

Mazda 20

Leisure-English

Destinations, Equinox, Goodlife, Harrowsmith,

Cdn. Geographic, City and Country, Homes, Select Homes Food, Cdn. House & Home

Toyota 63

Unilever 58

Nissan 51

Prov. of N.B. 39

Volkswagen 39

Mercedes Benz 36

Seagram 32

Moen 31

Purina 31

Chrysler 29

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.