SmithKline awards acct. to Bozell

Smithkline Beecham Pharma has chosen Bozell Palmer Bonner to handle the $1-million advertising assignment for its biological division.Also on the short-list was Lally McFarland & Pantello, a Toronto shop specializing in pharmaceutical business.Bozell, which has no pharmaceutical experience, replaces Kennedy Huggins...

Smithkline Beecham Pharma has chosen Bozell Palmer Bonner to handle the $1-million advertising assignment for its biological division.

Also on the short-list was Lally McFarland & Pantello, a Toronto shop specializing in pharmaceutical business.

Bozell, which has no pharmaceutical experience, replaces Kennedy Huggins Marchant Shields of Toronto.

Kennedy Huggins recently resigned the account because of a conflict of interest. When the two-year-old agency picked up the account about a year ago, it was also the firm’s first pharmaceutical client.

SmithKline’s biological division produces hepatitis B Vaccine Engerix B, the company’s second-largest product. PS