FRB wins chicken

The chicken Marketing Agency has chosen Toronto agency Freeman Rodgers Battaglia after a review that included Foster Advertising.Freeman Rodgers Battaglia specializes in food accounts and has handled the accounts of several other commodity marketing boards.Its client list includes the Ontario Milk...

The chicken Marketing Agency has chosen Toronto agency Freeman Rodgers Battaglia after a review that included Foster Advertising.

Freeman Rodgers Battaglia specializes in food accounts and has handled the accounts of several other commodity marketing boards.

Its client list includes the Ontario Milk Marketing Board, the Bakery Council of Canada, the Canadian Sugar Institute and Connaught Laboratories.

A campaign consisting of consumer magazine and radio advertising, as well as in-store activities is expected in the new year. PS