John Harding, former president and co-founder of Laser Communications of Toronto, is the new executive vice-president of the Institute of Canadian Advertising.

Harding, who came on board the ica last month, has been involved with the institute as a member and board member for many years.

Before starting Laser in 1983, Harding was with MacLaren Advertising and Leo Burnett.

In his new position, he will work with ica President and Chief Executive Officer John Sinclair to ‘grow’ the association, which represents ad agencies across Canada.

The ica acts as an industry voice and provides advisory, educational and information services. PS