PMB Index

This is the first in a regular series of facts and figures culled from PMB '92, the most recent survey conducted by PMB Print Measurement Bureau. The intention is to provide readers with a snapshot impression of the way Canadians think...

This is the first in a regular series of facts and figures culled from PMB ’92, the most recent survey conducted by PMB Print Measurement Bureau.

The intention is to provide readers with a snapshot impression of the way Canadians think and behave.

Percentage of Canadian voters who feel it is important to vote: 64

Percentage of Canadians who feel patriotism and commitment to their country is important: 52

Number of Torontonians who attend baseball games: 1,339,000

Percentage of Canadians 18+ who purchase lottery tickets 2+ times a week: 46 Of those, 16% spend over $11 per month.

Percentage of age 12+ who eat a chocolate bar 1+ times a week: 18

Only 11% of Canadians drink liquor and smoke cigarettes.

Percentage of adults 18+ who eat at fast food restaurants 1+ times a week: 16

10% of males have taken steps to reduce cholesterol levels. 25% of females have done the same.

Percentage of households who eat ice cream 1+ times a week: 37

Percentage of households who eat hot cereal 1+ times a week: 12

Percentage of households who eat canned cranberry sauce: 37

Percentage of adults 18+ who consume 4+ cups of coffee a day: 23

27% of households have acquired a vehicle in the last 12 months.

Percentage of Canadians who feel the need to promote conservation and combat waste in our society is important: 66

Percentage of Canadians whose companies plan to expand in the next two years: 10

26% of Canadians have 3+ credit cards

On Canadians last vacation, 19% spent over $1,500

Use of regular butter in households ranked at 61%. Use of light butter is now at 11%

The PMB Index is prepared by Joanne Vander Burgt (416) 961-3205.