The Moose is loose in Ont. beer stores

Moosehead Breweries of Saint John, n.b. introduced Moosehead Beer to Ontario last month with a transit and mall poster campaign.A shot of the product is topped with the line, 'The Moose is loose at your Beer Store.'Creative comes from Harrod &...

Moosehead Breweries of Saint John, n.b. introduced Moosehead Beer to Ontario last month with a transit and mall poster campaign.

A shot of the product is topped with the line, ‘The Moose is loose at your Beer Store.’

Creative comes from Harrod & Mirlin of Toronto, with credits to James Jung and Brian Harrod.

Polaroid expands on a theme

a new tv campaign for Polaroid Canada builds on the strategy established with its recent print and radio advertising.

Three 15-second spots, running in 30-second blocks, focus on three words – ‘describe,’ ‘prove,’ and ‘remember’ – to show that a picture is worth 1,000 words.

The eight-week campaign runs nationally until mid-December.

The vignettes show Polaroid instant film recording details for house-hunters, documenting valuables for insurance purposes and making the purchase of home repair needs easier with a picture of the ‘whatchamacallit’ part.

Toronto-based McKim Baker Lovick/BBDO is the agency.

Marshall Fenn

self-promotion

marshall Fenn of Toronto has launched the first stage of a promotion to attract new business.

Prospective clients are being sent a brochure featuring a stylized Marshall Fenn label beside those of popular brands of bottled water and the theme line ‘Test the Waters’.

The copy goes on to encourage companies to get aggressive during tough economic times and suggests ‘Now’s the time to take a refreshing look at your marketing plans.’

The next phase of the promotion will get under way by the end of year.

Fire safety campaign

young & Rubicam of Toronto is helping the Toronto Fire Department promote fire prevention with a poster campaign that addresses two areas of concern.

The issue of careless smoking was highlighted with a picture of a stubbed-out cigarette and the line, ‘Get Your Butt Out of Bed.’

The second poster created awareness of the Fire Department’s Toronto Arson Prevention Program for Children (tapp-c), a pilot project geared to children aged three to 17.

The poster depicts two young children and the message, ‘Curiosity killed the cat, their mother and their three year old sister’.

It appeared on transit shelters during Fire Prevention Week, Oct. 5-9, and has been distributed to schools, libraries and community centres.

Dialogue/BWCK launches

dialogue/BWCK of Toronto has launched the first phase of its campaign for the City of Montreal and rigdim, the Montreal Island Intermunicipal Waste Management Authority, expected to run until March 1993.

The public awareness campaign involves the disposal of household hazardous waste and its mobile unit collection program.

A logo, which depicts a stylized flower in bloom, has been designed to identify the collection program.

Newspaper was chosen the primary medium for the campaign.

The visual is a still life of a meal: a straw in a can of paint, a submarine sandwich that includes an aerosol can, and a half-peeled banana that reveals an alkaline battery.

The message is ‘What goes around comes around.’