Adidas opts for British agency

After an international review, Adidas will move its worldwide advertising assignment from Young & Rubicam to British-based Leagas Delaney, effective Jan. 1.Adidas, based in Germany, looked at six agencies including y&r and decided to go with a smaller, more responsive shop....

After an international review, Adidas will move its worldwide advertising assignment from Young & Rubicam to British-based Leagas Delaney, effective Jan. 1.

Adidas, based in Germany, looked at six agencies including y&r and decided to go with a smaller, more responsive shop. The business has been with y&r for more than six years.

Doug Hayes, vice-president of marketing for Adidas Canada, says Y&R Toronto may continue to handle media buying in Canada. PS