Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.Sept. 1991 - Sept 1992Business FrenchA+, Commerce, PME MagazineTelecom 84Toyota 65Prov PQ 46Nissan 41Gov't Canada 31VW...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Sept. 1991 – Sept 1992

Business French

A+, Commerce, PME Magazine

Telecom 84

Toyota 65

Prov PQ 46

Nissan 41

Gov’t Canada 31

VW 31

Canon 26

Honda 22

Mazda 22

Desjardins 20

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 203

Columbia House 181

Mazda 169

GM 119

Gov’t. of Canada 118

Canon 114

Bradford E. 113

Seagram 111

Nissan 108

Unilever 98

Business-English

Canadian Business, Financial Post Magazine, Report on Business, Profit

Gov’t of Canada 63

Nissan 60

IBM 57

Toyota 53

Telecom 41

Canon 41

Mercedes Benz 37

Honda 34

Northern Telecom 32

VW 31

General-French

L’Actualite, Selection, TV Hebdo

Gov’t. of Canada 90

Mazda 78

Toyota 78

Columbia House 72

Atlas Editions 71

Radio Canada 66

Kraft 64

Editions Charlesroi 54

Grolier 53

GM 51

Leusure-English

Destinations, Equinox, Goodlife, Harrowsmith, Cdn. Geographic, City & Country, Homes, Select Homes Food, Cdn. House & Home

Toyota 69

Unilever 63

Nissan 51

VW 38

Mercedes Benz 36

Prov NB 35

Moen 32

Chrysler 31

Purina 29

Seagram 28

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.