Mediacom deal

Mediacom has signed a franchise agreement with the Toronto borough of East York for 80 transit shelter units.The first 15 shelters will be installed by the end of 1992.Under the new contract, Toronto-based Mediacom will also provide maintenance for the existing...

Mediacom has signed a franchise agreement with the Toronto borough of East York for 80 transit shelter units.

The first 15 shelters will be installed by the end of 1992.

Under the new contract, Toronto-based Mediacom will also provide maintenance for the existing 100 shelters owned by East York. There are no plans for advertising in these shelters.

Mediacom builds and maintains transit shelters for municipalities in return for the right to display advertisements on two sides of each shelter.

With the additional 80 shelters, Mediacom now has more than 5,300 transit shelter ad spaces in its inventory.

East York is Canada’s only borough. It is the smallest of the municipalities in Metropolitan Toronto, with a population of about 106,000. DC